The Passenger Experience
Virtual + Augmented Reality Social Experience for BMW World | Munich

Not Just for Drivers
BMW is a leader in driver-centric automotive technology. When asked for an integrated VR / AR live simulation for the BMW World Exhibition Center, we quickly determined an under-served demographic less interested in race car style driving simulation. For this audience we created a more friendly and passive Passenger Experience, that highlights those people who may be riding along, while also deftly predicting self-driving technology disruption. Due to the public nature of the experience for 2 passengers, the onlookers can join the fun using AR via smartphones to reveal the changing vehicles and terrains the passengers are experiencing, while waiting their turn.
All Terrain
Driving Into the Future
The Reveal